The rapidly increasing popularity of absinthe led to the founding of distilleries in every region of France: 65 in and around Paris, 52 in Bordeaux, 45 in Marseille, 25 in Pontarlier, 18 in Lyon and 12 in Dijon. Wormwood was key – everything evolved around its cultivation, distillation, and trade.
Nearly every town had its own distillery, and the staggering number of brands, absinthes, and recipes made it difficult for consumers to choose between them. Taking advantage of this flourishing business, a large number of representatives and sales people travelled all over the country to sell their brand to the cafes and restaurants. In 1874, the average consumption of absinthe was 700,000 litres per year. 36 years later, in 1910, this number had risen to an incredible 36,000,000 litres. Clearly, back then, working in the absinthe industry was a very promising prospect!